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IBNUL KAIS ARYAN

MD & CEO

Ibnul Kais Aryan

Ibnul Kais is a Startup ecosystem builder, a highly accomplished serial entrepreneur in the ICT industry, business analyst, and he has over 10 years of experience in the ICT industry and as an academician.

With a practical business background, his focus has been on strategic roles to identify where technology innovation, product, operational change, or process improvement would result in increased customer value or reduced costs.

A self-starting dynamic, versatile, and results-orientated leader with an excellent ability to create, communicate, align, and deliver corporate strategy, engage stakeholders, lead business and operational change, and drive products from concept through to implementation on a global scale delivering strong ROI.

Keen personal and professional interest in mentoring early-stage startups and research into emerging technology – focus on IoT, AI, and Machine Learning as a basis for re-defining current and future business models.

Ibnul Kais is currently the MD & CEO of Introbangla Limited,
Introbangla is a digital transformation consultancy and startup generator company that delivers outsourcing solutions for local and global organizations and technology startups. Since 2014 he has been helping companies and startups and established brands reimagine their business through digitalization.

He also served as the CEO of CARBANGLA Limited, A TransTech & OOH on vehicle Ad-Tech startup that connects Users & Brands with vehicles to create effective rides & on-vehicle advertising. Since 2016 he has been responsible for setting the overall direction and product strategy for the company. He leads the design of Carbangla’s service and the development of its core technology and infrastructure. During the initial days, he served as the Founder MD & CEO at CARBANGLA Limited:

  • A founder MD & CEO to manage the full business, project analysis, product development, execution, and dashboard design, set metrics, and full software implementation.
  • Role as CTO and designed full UX & UI for the product and developed the webpage of Carbangla and ensure QA of software.
  • Led all marketing activities from digital campaigns to advertising and creative projects. Responsibilities included developing plans to grow the brands, allocating resources to different features, and setting short-term and long-term department goals.
  • Prepared and managed monthly, quarterly and annual budgets for the whole department.
  • Designed content for branding, positioning, and pricing strategies.
  • Ensured our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web landing pages, and promotional material).
  • Identified opportunities to reach new market segments and tried to expand market share.
  • Monitored competition (acquisitions, pricing changes, and new products and features).
  • Coordinated sales and marketing efforts to boost brand awareness.
  • Ran the entire operations- sales, ensuring driver supply chain, and business affiliations with DRDU. Led team of 5000+ drivers directly.
  • Implemented a cashback program and play with negative fares to increase trips.
  • Made driver acquisition cost zero figure and skip user subsidies that 1st ever in Bangladesh.
  • Led the team for creativity, sales, and promotion. Identified the target market and segmentation, comparison of the competition, and identified our USP and product differentiation. Implemented from the ground up our webpage, and other online and offline channels.
  • Led the development in building the product portfolio by identifying key market needs and product gaps in the enterprise and consumer segments. This also included closely working with suppliers, in-depth testing of products, and finally negotiating pricing and technological integration terms.
  • Oversaw app development through analytics & insights, industry best practices, and customer feedback.
  • Set up and oversaw other areas of operations including call center, delivery logistics, and after-sales service.
  • Created and managed budgets, evaluating performance, productivity, and growth strategies.
  • Improved revenue, analyzed accounting and financial data, and researched and identified growth opportunities.
  • Oversaw daily business operations, generating reports and giving presentations to the board.

He also served as the Founder of Captake, An EduTech startup, the first online HOMEWORK platform dedicated to the development of essential soft skills in kids and teens. Captake was born out of the tutoring experiences of the founder and CEO, Ibnul Kais Aryan. Captake started its journey in 2005 named Tutor Bazaar. provides premium at-home tutoring, online tutoring, instant online tutoring, online homework support, and test paper services for the last 16 years. He used to run one of the best English Medium coaching centers from 2005 to 2013.